Senior Brand Marketing Lead > Enbridge > Joboolo CA :
Company : Enbridge Location : Toronto Ontario From : Talent CA
Our aim is simple:
make it easier and more affordable for customers to embrace sustainable energy alternatives, while contributing to a greener future.
Enbridge Sustain will offer customers an end-to-end solution, from design and installation to maintenance and support, eliminating the complexities and challenges associated with conventional heating and cooling equipment and future sources of alternative energy.Why this role is important? The SeniorBrandMarketingLead will play a key role in defining and amplifying Enbridge Sustain's brand identity, positioning, and market presence across diverse customer segments.
You will lead all aspects of the development and execution of brandmarketing strategies within the B2B (business to business) and B2C (business to consumer) markets.Are you a seniorleader who can look at the bigger picture and translate ideas into impactful marketing campaigns? Do you love to inspire teams, foster a culture of innovation and collaboration? If so, come and join our exciting, fast-paced, and growing team.
We'd love to hear from you!Note:
Internally you will be known as Manager, BrandMarketing.What you will do:
Brand Strategy:
Build and implement comprehensive brand strategies aligned with business goals, ensuring a cohesive brand experience across B2B and B2C touchpoints.Brand Identify:
Work with an agency to define and evolve Enbridge Sustain’s brand identity, voice, and visual guidelines, ensuring consistency and resonance across all channels.Campaign Development:
Lead the creation and team managing the execution of innovative marketing campaigns; responsible for traditional & digital campaigns as well as experiential.Market Analysis:
Lead with a customer-first mindset, leveraging market research and analysis to identify trends, consumer behavior, and understand the competitive landscape to inform brand positioning and marketing approaches.Partnerships & Collaborations:
Identify strategic partnership opportunities to enhance brand visibility and expand market reach.Performance Driven:
Establish performance indicators and metrics to evaluate brand campaign effectiveness, regularly analyzing performance data and adjusting strategies as needed.Budget Ownership:
Oversee the brandmarketing budget effectively, allocating resources to enhance return on investment and drive business growth.Team Leadership:
Build, mentor, and lead an impactful brandmarketing team, fostering a culture of creativity, collaboration, and excellence.Who you are:
Bachelor’s degree in business, marketing, or communications.A seniorleader with minimum 8+ years of experience in brandmarketing, preferably within a large organization.
A combination of creative agency and corporate experience will also be considered.Experience growing, developing, and mentoring a team of high performing marketing experts.An outstanding career demonstrating the ability to develop and execute 360-degree brand & marketing strategies aligned with business objectives.Proficient in applying data analytics to measure performance and influence strategic decisions.Stellar communication skills both verbal and written.Strategic thinker (bonus if you’ve been at the forefront of launching a brand)You understand the world of marketing and are comfortable managing competing priorities and deadlines.
#topemployer #LIhybridIf you're looking to work for an innovative, inclusive employer that offers opportunities for growth, a competitive benefits and pension plan, and generous time off, Enbridge is your place.
Come, join us!Diversity and inclusion are important to us.
Enbridge is an . We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability.
Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting .Information For Applicants:
Applications can be submitted via our online recruiting system only.We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.Final candidates for this position may be required to undergo a security screening, including a criminal records check.To learn more about us, visit Enbridge TorontoOntario
